ACLI supports Life Insurance Awareness Month

Oct 07, 2011

Small businesses value life insurance providers as a source of bond financing.

In support of National Life Insurance Awareness Month, the American Council of Life Insurers recently released a message to build awareness among families on the importance of life insurance for financial stability.

According to the Council's message, losing a family member can devastate a family both financially and emotionally. To help alleviate the financial burden, life insurance can provide stability in a time of confusion and despair. In addition, the Council sent a letter to Congress explaining how life insurance providers help spur the economy, as they are the single largest source of bond financing for American businesses.

"Sometimes overlooked is the fact that life insurance companies are a significant source of long-term investments in communities across the nation," ACLI President and CEO Dirk Kempthorne wrote in the letter. "These investments spur business development and most importantly in this climate - jobs."

The ACLI also released an advertisement, which was distributed to the public on September 7, urging consumers to purchase life insurance for peace of mind and family protection. The ad explained that life insurance and annuity products account for 1 in 5 of Americans' long-term savings dollars and can help families pay bills, remain in their homes, pay for school and have a dignified retirement.  

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