Despite numerous initiatives, American's still find themselves tipping the scales at exceedingly higher numbers. Not only does excess body fat put people at greater risk for developing heart disease and diabetes, it can also raise life insurance premiums.
Now, nonprofit organization Wholesome Wave is stepping in to help get consumers to eat healthier foods with their Fruit and Veggie Prescription Program. When people go to the doctor, instead of just being told to eat better, low-income families in Massachusetts and Maine may find themselves being given $1 vouchers to purchase produce at farmers markets.
The program also seeks to see the affects of produce on people blood pressure, weight and blood sugar levels. Wholesome Wave founder and CEO Michel Nischan says that the organization's efforts help farmers and under-served communities.
"Each dollar put into the Fruit and Veggie Prescription Program does more than just reinforce healthy, proactive eating habits," says Nischan.
Research has shown that people who eat diets rich in fruits and vegetables tend to weigh less and are less likely to have diabetes and other life-threatening conditions.