Heart disease in women is a commonly overlooked problem in the U.S., but the American Heart Association's 2011 Go Red campaign hopes to raise awareness and eventually reduce the number of women suffering from such conditions.
The problem is serious one, the AHA said in a statement. Ninety percent of women in the U.S. have at least one risk factor for heart disease, and heart problems are the leading cause of death for females aged 20 and up, the group added.
However, the AHA said, four out of five female deaths from heart conditions could be prevented by eliminating lifestyle factors such as smoking, eating healthy diets and getting a proper amount of exercise.
The group said women could take numerous actions to help spread the word, including distributing information and links to online sources in their social circles, as well as wearing red on February 4 for the official holiday.
Experts say the increased life expectancy which can result from heart disease avoidance can have the happy side effect of decreasing life insurance premiums.