A system of color-coded tags applied to goods in Safeway grocery stores will allow shoppers to compare nutritional information at a glance, making it easier to stick to a healthy diet, the company announced recently.
Safeway consumer communications and brand marketing vice president Barbara Walker said the idea was simply to provide another option to consumers.
"While SimpleNutrition is not a replacement for the nutrition panel found on food and beverage packages, it provides shoppers with a quick snapshot of the nutrition and ingredient benefits that best match their nutritional needs," she said.
The grocery chain said the results of a recent national survey it conducted indicated that many shoppers are skeptical about nutritional claims made on packaging, and that it hopes to introduce a more above-board system with SimpleNutrition.
A healthy diet is an important part of a healthy overall lifestyle, which can help people avoid serious ailments, life longer, and enjoy more favorable life insurance rates. Exercising and getting regular preventive care checkups can also prove helpful in that regard, experts say.