New efforts aimed at preventing smoking launched in California

Jan 31, 2011

New ads focusing on the effects of smoking are airing on television

Smoking is a highly dangerous and addictive habit, but every day someone decides to light up a cigarette for the first time. The California Health and Human Services Agency is trying to change that.

The CHHS has developed a new series of television ads aimed at educating residents on the hazards of smoking. The commercials hone in on the message that cigarettes are toxic to people and the environment.

Despite efforts in decreasing the number of smokers, CHHS Secretary Kimberly Belshe says too many people still engage in the behavior.

"I am proud of the tremendous progress that California has made during the past 20 years," says Belshe, "but our job is not yet complete because nearly 4 million Californians still smoke, and tobacco remains the number one cause of preventable death and disease."

Smoking has long been associated with a number of serious health conditions as well as higher life insurance premiums. Research has shown that even inhaling second-hand smoke can be harmful. Medical professionals have long asserted that kicking the habit can be one of the best things people can do to improve their health.

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