Program looks to encourage prostate cancer testing

Jul 01, 2011

Older males are advised to be tested for prostate cancer

One organization says it hopes to double the number of men it tests for prostate cancer through a fundraising effort.

ZERO has announced the Double the Drive $1 Million Matching Campaign, in which donations will be matched dollar by dollar up to $1 million by pledging individuals and companies. Those dollars would then be used to build a new mobile testing vehicle and double the number of days the organization tests men for prostate cancer. ZERO's mobile testing unit is the only type of its kind nationwide, and through its Project to End Prostate Cancer, it looks to increase awareness of a disease that can cut short many men's lives.

"The Drive Against Prostate Cancer is the most successful prostate cancer testing campaign in America, having tested more than 110,000 men in the last 10 years," said Skip Lockwood, ZERO's CEO. "As we begin another 10 years in our fight against prostate cancer, this challenge to double the drive will allow us to dramatically expand the campaign and save many more lives through early detection."

Men are encouraged to purchase life insurance at a young age because they are at risk for getting prostate cancer - which is diagnosed in 200,000 men each year - later in life.

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