Some grocery stores using marketing techniques to improve diets, report says

Nov 22, 2010

Produce highlighted more often in grocery stores

Placing products in particular areas and using attractive lighting to make them more desirable are time-tested methods for improving sales at grocery stores, but some of those same retailers are using them to help improve public health by highlighting better-for-you options, according to a report from National Public Radio.

The co-director of the Cornell Center for Behavioral Economics in Child Nutrition, Brian Wansink, told NPR "grocery stores want you to buy healthy things. They want you to buy produce, because if produce goes bad, they lose money." Wansink also told the news organization that it is important to put healthier items at eye level, to make them more clearly visible.

Wegmans grocery store is one of those moving toward providing healthier options for its customers, according to NPR. The chain's staff nutritionist and registered dietician, Krystal Register, told the news organization that Wegman's is looking to make produce more attractive and accessible to consumers.

Experts say that a healthy diet can not only improve a person's quality of life, it can help them save on life insurance rates, as well.

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