Whole Foods rolls out quick and easy vegetables to help consumers maintain healthy lifestyles

Jan 31, 2011

Broccoli among the options available in Whole Foods frozen bags

Batches of easy-to-make frozen vegetables are now available at upscale grocer Whole Foods, providing a new option for its health-conscious customers, the company announced January 10.

The coordinator of the Health Starts Here program for Whole Foods, Chad Sarno, said the new veggie bags put a premium on convenience.

"With these ready-to-go bags, you don't need to plan for prep time - they're already primed for a quick and healthy side or entree every day of the week. Flash freezing vegetables preserves their fresh taste, which means our shoppers can enjoy that just-picked taste year-round," Sarno said.

Whole Foods announced the bags would be available in eight combinations, ranging from a simple mix of carrots, broccoli and peas to a blend of collard, kale, and mustard greens. The company says they can be eaten on their own or added to other dishes.

Healthy eating can be a tricky habit to get into, but experts say it's a rewarding one. In addition to feeling better and having more energy, healthy eaters can save money on life insurance policies in many cases.

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