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IN THE NEWS
August 30, 2007

EFinancial Selected to Inc. 5000 Top Companies in America

EFinancial Named Top Ten Fastest Growing Company in the Insurance field and among Top 35 Northwest Business Leaders

BELLEVUE, WA--(August 30, 2007) - EFinancial, the online leader in life insurance products, insurance comparison services, and online insurance education for value-conscious consumers, has been chosen as among the fastest growing companies in America according to Inc. Magazine and the prestigious Inc. 5000 awards.

For more than 25 years, the Inc. 500 has been the essential guide to the most entrepreneurial companies in America. Today, Inc. is profiling the 5,000 fastest growing companies in America -- a mere sliver of the seven million or so private companies in the U.S. who meet Inc.'s eligibility standards. In addition to listing the top companies in terms of revenue strength, the Inc. 5000 also carves out the fastest growing companies in each industry and in each major metropolitan area.

Inc. recognized the reasons for EFinancial's growth and success from two perspectives. Under "What's noteworthy" the magazine stated: "EFinancial CEO Michael Rowell began work in the insurance industry at Mass Mutual, where he began to realize that, much like in the airline industry, consumers wanted more choices and lower prices when it came to life insurance."

In the "Why it's growing" section, Inc. stated: "The company's reputation for promoting efficiency -- such as with its ALISS database -- has spread by word of mouth, while more and more consumers find out about EFinancial."

Founded in 2001, EFinancial has built its reputation one customer at a time by providing an easy, sensible, stress-free alternative to learning about and comparing life insurance costs and flexible features in the life insurance products and services of America's top insurers. EFinancial represents life insurance products from AIG American General, Transamerica Occidental Life, HSBC Insurance, MetLife, BannerLife, RBC Insurance, Genworth Financial, ING and FidelityLife.

"We are pleased to be acknowledged as a growth-oriented Inc. company," said Michael Rowell. "Making this prestigious list reaffirms our core mission of providing better choices in insurance products and services via the Internet. Every day we find out how much people appreciate the opportunity to choose the right insurance products that are the best fir for their financial needs."

EFinancial hosts the industry's first Life Insurance Electronic Learning Center for consumers at where it provides informative articles and an array of helpful financial calculators. Life insurance products include those designed for single parents, young parents, seniors, and those who wish the option to purchase life insurance with no medical exam. The company is headquartered in Bellevue, Washington, and has been previously recognized by the media for its best practices in insurance sales and service.,

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For more information, see About Efinancial