Efinancial Celebrates 10 Years of Service as an Online Life Insurance Company


Efinancial, a leading provider of life insurance, is proud to celebrate 10 years of service. The thriving company has helped thousands of consumers secure life insurance and is making plans for continued success for years to come.   

Bellevue, Wash.–December 22, 2011– Efinancial, a leading online life insurance brokerage, is celebrating 10 years of service in the life insurance industry.  Over the past 10 years, the thriving company has helped thousands of consumers shop for and buy life insurance without the hassle or pressure associated with traditional life insurance sales.

Founded in 2001 by Michael Rowell, Efinancial is recognized as an innovator in the field of online life insurance sales. Rowell’s dream, from the very beginning, was to simplify the process of buying life insurance and to educate consumers about the importance of carrying adequate coverage. Today Efinancial is one of the nation’s leading life insurance brokerages, providing unrivaled customer support to an ever expanding community of customers. In a relatively short 10 year history, Efinancial has developed a unique, user-friendly online interface that has revolutionized the way modern consumers shop for and buy life insurance. Today Rowell’s dream is a reality; thousands of consumers visit Efinancial.com every day, where they learn about their coverage options and request life insurance quotes from the industry’s leading carriers.

Despite a staggering economic downturn is recent years, which has left many of America’s most notable corporations in turmoil, Efinancial has experienced great success. Rowell and the rest of the Efinancial team attribute this success to their unwavering commitment to customer service as well as a shift in consumer behavior.  As the fragility of the global economy has become apparent to consumers across the country, the great need for life insurance protection has also become apparent. While the average American consumer has been forced to reevaluate spending habits, many are choosing to prioritize life insurance coverage in these difficult financial times.

“The past 10 years have been an incredible journey for all of us at Efinancial,” said Michael Rowell, Founder and CEO of Efinancial. “We have had the opportunity to speak with and educate millions of consumers, a privilege we look forward to providing for years to come.”

Today Efinancial employs a sizable team of licensed life insurance agents who are eager to provide insight to those interested in learning about the benefits of life insurance. In the 10 short years Efinancial has been in business, they have spoken with and advised millions of consumers and issued hundreds of thousands of policies. The great impact Efinancial has already had, in the life insurance industry, speaks volumes for the potential of this growing company.

In addition to award winning customer support, Efinancial offers a host of online resources and information designed to educate potential and existing customers. The Efinancial online library of resources includes: a Life Insurance E-Learning Center, Life Insurance Calculator, Cash Flow Calculator, Annuity Calculator, and more.

With plans for continued website improvements and added functionalities, the leaders at Efinancial intend to set the standard for excellence in online life insurance for many years to come. Watch for more exciting announcements from the innovators at Efinancial as they begin to write the next chapter in their company’s rich history.


Headquartered in Bellevue, Washington, Efinancial is a leading provider of online life insurance nationwide.  Efinancial monitors top-rated insurance companies providing competitive rates, to give their customers the ability to shop and compare prices from the comfort of their home or office.  To learn more about Efinancial, as well as the products and services they provide, visit www.efinancial.com or call 1-866-765-4296.


Press Resources


Efinancial Marketing Team