Efinancial Experiences Continued Success in Social Media; Sparking Conversation about Life Insurance Online

Efinancial, a leading online life insurance brokerage, is proud to acknowledge the great success they’ve experienced through social media. In a relatively short period of time, the thriving life insurance brokerage has established a strong presence in today’s leading social media channels.


Bellevue, Wash. -- May 22, 2012 -- Efinancial, a leading online life insurance brokerage, is excited to announce that their influence within the social media space is continuing to gain momentum. The growing company has quickly established a dominating presence in today’s top social media channels. 

Founded in 2001, Efinancial was established to help consumers quickly and conveniently compare and purchase life insurance online. Today Efinancial is widely recognized as a leader in the field of online life insurance sales and customer service. The proprietary Efinancial life insurance search engine monitors top rated insurance companies, providing the most thorough and competitively priced quote comparisons on the market. In just over a decade, Efinancial has modernized the way consumers research and buy life insurance online.

The astounding impact social media has had on the global culture, in recent years, is nothing short of a phenomenon. People all around the world are using social media to connect with brands and companies like never before. The leadership team at Efinancial recognized this as an opportunity to engage their key demographic. As one of the first to spark discussion about life insurance through social media, Efinancial is proud to be at the forefront of this industry trend.

Today, their social media presence includes Twitter, Facebook, YouTube and Linked-In. Since the beginning of 2011 Efinancial has reached over 40,000 fans and followers through their social media presence, all of which are continuing to grow exponentially. Efinancial’s presence through these social media web sites has helped them connect with thousands and spread awareness about the many benefits of life Insurance coverage.

“I’m continuously surprised and inspired by the incredible impact social media is having on the life insurance industry as a whole,” said Michael Rowell, Founder and CEO of Efinancial. “I’m proud to be one of the pioneering brokerages, in this movement, that has increased consumer awareness and shed light on the importance of carrying life insurance coverage.”

Efinancial’s growing social media presence continues to exceed expectations. With ongoing plans to leverage their influence within the space, the Efinancial leadership team hopes to continue to educate and empower consumers nationwide. Watch for more exciting developments from the Efinancial family, as they explore new and exciting mediums to connect with the growing community of engaged consumers online.

Headquartered in Bellevue, Washington, Efinancial offers life insurance to consumers nationwide. As a leading provider of online life insurance, Efinancial monitors top-rated insurance companies providing competitive rates, to give their customers the ability to shop and compare prices from the comfort of their home or office. To learn more about Efinancial, as well as the products and services they provide, visit http://www.efinancial.com or call 1-866-765-4296.


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Efinancial Marketing Team