Efinancial Is Proud to Accept Two Prominent Life Insurance Industry Awards


Efinancial kicks off 2012 with award recognition from life insurance carriers ING and Transamerica.

Bellevue, Wash – January, 30, 2012 – As a nationwide-leading life insurance brokerage, Efinancial is awarded 2nd Largest Specialty Markets Distributor of 2011 by ING and 2nd Leading Direct Marketer in 2011 by Transamerica.  

Michael Rowell, Founder and CEO of Efinancial and Brian Fife, President of Efinancial accepted the awards on behalf of the Efinancial team in ceremonies this January. Both awards recognize Efinancial for the company’s ability to successfully deliver an outstanding amount of life insurance coverage to Americans over the past year.  Award winners were selected based on the amount of life insurance sold in 2011 and therefore the number of American households protected. As ING’s 2nd Largest Specialty Markets Distributor and Transamerica’s 2nd Leading Direct Marketer in 2011, Efinancial has competitively sold a record-setting number of policies in the company’s ten year history.

 “Efinancial continues to exceed all expectations with respect to service, products and customer satisfaction in the emerging direct to consumer market segment,” said Efinancial President Brian Fife. Adding, “This is a great way to start 2012.”

Efinancial’s 2011 recognition follows a history of industry recognition from leading life insurance companies nationwide. In recent years, Efinancial has been recognized as a 2010 Leading Direct Marketer and 2010 Top 3 Leading Direct Marketer by Transamerica. The brokerage, whose goal is to simplify the process of buying life insurance online, was also recognized with a 2010 ING Life Top Sales Special Markets award and was the recipient of a Prudential Rock Solid Performer award in 2009.  

Efinancial’s history of success is in large part thanks to the company’s commitment to excellence and innovation in customer service and the online insurance industry.  Headquartered in Bellevue, Washington, Efinancial offers customers the opportunity to compare, click and save on life insurance from top-rated carriers through their one-stop-shop online interface.  With a host of life insurance resources including calculators, informational articles and tools, Efinancial makes it their mission to educate customers throughout the buying process. Efinancial’s award winning team of licensed agents makes buying life insurance a simple, hassle-free experience for all.

Since 2001, Efinancial has helped thousands of customers buy hassle-free term life, whole life and no exam life insurance online. As a new year begins, Efinancial looks to help even more customers find the life insurance coverage they’re looking for. Stay tuned for more exciting news from the innovative leaders at Efinancial in 2012.


Efinancial is a leading online life insurance brokerage headquartered in Bellevue, Washington.  Efinancial monitors top-rated insurance carriers nationwide to give customers the ability to compare, shop and save on competitive life insurance policies online and from the comfort of their home.  To learn more about Efinancial and the insurance products and services offered, visit www.efinancial.com or call 1-866-765-4296.



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Efinancial Marketing Team