Efinancial Proudly Offers the Latest Fidelity Life Hybrid Lie Insurance Product


Efinancial, a leading provider of online life insurance is proud to make the latest Fidelity Life Hybrid product available to their growing community of consumers nationwide.

Bellevue, Wash.– February 7,2012– Efinancial, a leading online life insurance brokerage, is proud to add the latest Fidelity Life Association Hybrid Life insurance product to their vast product offering. These competitively priced, flexible policies cater to a variety of consumers, offering both underwritten and no exam life insurance coverage.

Established in 2001, Efinancial has since earned a reputation as an innovator in the online life insurance space. Providing unrivaled customer support and access to the highest quality life insurance policies on the market, Efinancial has helped thousands of consumers shop for and secure life insurance. Offering access to their proprietary life insurance search engine, Efinancial provides quotes from the nation’s leading life insurance carriers. From fully underwritten to no exam life insurance policies, Efinancial boasts one of the most expansive product offerings in the industry.

The latest product from Fidelity Life, Hybrid Life is an innovative approach to term life insurance coverage, offering a blend of benefits that can be secured in as little as 24 hours.  No exam coverage is available by answering medical questions on the application.  This one-of-a-kind coverage also gives policy holders the opportunity to submit to a medical exam, and secure additional coverage, after the policy has been issued. Those who choose to submit to a medical exam, and receive favorable results, are eligible to secure more favorable coverage. Those who submit to a medical exam and receive unfavorable results cannot be denied coverage and retain the initial benefits of their policy.

Additionally, Fidelity Life’s Hybrid Life now offers:

  • Lowered premiums on all tiers
  • Terms of 10, 15, 20 and 30 years
  • Rates competitive with fully underwritten carriers
  • Higher percentage of 100% coverage on all causes of death, once the policy has been medically underwritten

“It is an honor and a privilege to make Fidelity Life’s newest Hybrid Life product available to our customers,” said Michael Rowell, Founder and CEO of Efinancial. “We work diligently to ensure that we are offering the very best life insurance coverage available, based upon current market trends. Adding the latest Fidelity Life Hybrid Life policies, to our coverage offerings, once again establishes us as the online life insurance brokerage of choice.”

The new and improved Fidelity Life Hybrid Life coverage is a value which the Efinancial team is excited to share with their loyal customer base. After closing out the most successful year in company history, and celebrating 10 years in business, the Efinancial family is looking forward to a historic 2012. With continued plans to expand service offerings and reach more consumers than ever before, Efinancial is poised to continue to set the standard for excellence in the online life insurance industry for years to come. Watch for more exciting announcements from Efinancial in the coming months, as they begin yet another monumental year.


Fidelity Life Association is licensed in all states and the District of Columbia, except for WY and NY.  Hybrid Life term life insurance (Policy Form F4200) and some riders are not available in some states.  A two year suicide exclusion and contestability period applies (one year in some states).  All applications are subject to underwriting approval.  Our NAIC number is 63290.


Headquartered in Bellevue, Washington, Efinancial is a leading provider of online life insurance nationwide. Efinancial monitors top-rated insurance companies providing competitive rates, to give their customers the ability to shop and compare prices from the comfort of their home or office. To learn more about Efinancial, as well as the products and services they provide, visit www.efinancial.com or call 1-866-765-4296.


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Efinancial Marketing Team