Efinancial Celebrates Life Insurance Awareness Month

Efinancial, a leading provider of life insurance, celebrates Life Insurance Awareness Month by increasing consumer awareness around the annual event.

Bellevue, Wash.--September, 16, 2011--  Efinancial, a leading online life insurance brokerage, is proudly supporting Life Insurance Awareness Month (LIAM) through a consumer education initiative.

Established in 2001, Efinancial empowers consumers through education. A consumer focused web portal, Efinancial is one of the most widely respected online life insurance brokerages in the industry. The user-friendly interface equips consumers with the tools and resources necessary to research, compare and purchase life insurance policies from the comfort of home. Since the site launched, Efinancial has helped thousands of consumers learn about and purchase life insurance protection.

Life Insurance Awareness Month (LIAM) is an annual celebration intended to increase public awareness about the many benefits of life insurance protection. Life Insurance Awareness Month is coordinated annually by the Life and Health Insurance Foundation (LIFE Foundation), a non-profit organization committed to educating the public about the importance of insurance coverage. In addition to life insurance, the LIFE Program works to educate consumers about other valuable insurance products including disability insurance, long-term care insurance and health insurance.

The 2011 Life Insurance Awareness Month promises to be bigger than ever before. With help from celebrity spokesperson and two-time NBA Champion, Lamar Odom, the LIFE Foundation hopes to reach millions of consumers. Promoted by more than 100 of the top US insurance companies and industry groups, the 2011 Life Insurance Awareness Month is poised to influence and educate millions of consumers.

As one of the top performing online life insurance brokerages, Efinancial is doing its part to participate in and promote Life Insurance Awareness Month. Through blog posts and social media marketing efforts, the folks at Efinancial are hoping to leverage their web presence in order to promote the annual event. A recent marketing initiative has helped Efinancial to establish a strong following within the social media landscape, a following which Efinancial hopes to engage through polls, educational messaging and an interactive Life Insurance Awareness Month content. With so many exciting initiatives planned, Efinancial hopes to play an important role in the 2011 Life Insurance Awareness Month.

“At Efinancial, consumer education is the core of our business model,” said Michael Rowell, CEO of Efinancial. “We work to empower our customers with the information and resources they need to make informed financial decisions. Participating in Life Insurance Awareness Month is a great opportunity to further our efforts.”

Promoting Life Insurance Awareness Month is yet another way Efinancial is taking strides to educate consumers about the importance of investing in life insurance protection. Look for more exciting developments to come out of Efinancial, in the coming months, as they continue to find new and innovative ways to connect with and empower consumers.


Headquartered in Bellevue, Efinancial offers health, auto, home and life insurance to consumers nationwide. As a leading provider of online life insurance, Efinancial monitors more than 100 insurance companies providing competitive rates from top insurers, giving their customers the ability to shop and compare prices from the comfort of their home or office. To learn more about Efinancial, as well as the products and services they provide, visit http://www.efinancial.com or call 1-866-765-4296.


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Efinancial Marketing Team