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eINDEPENDENT 10/07/2011

Buy Quality Life Insurance Leads Online

Purchasing life insurance leads is an intimidating prospect for many life insurance agents. Many report having fears of poor quality, high prices and more. The important thing to keep in mind when researching life insurance leads for sale is that you have plenty of options. Many lead brokers provide quality leads at competitive prices. It’s just a matter of finding them. So how does one go about finding these reliable life insurance leads? The answer is simple – look online.

Research High-Quality Life Insurance Lead Brokers

There is plenty of information available about the top life insurance lead brokers online. Simply complete some internet searches and read what is being said about each. Ask colleagues if they can recommend lead brokers from whom they have purchased leads. With a bit of research you can identify your list of prospective life insurance lead brokers and move on to the “test driving” phase.

“Test Drive” Their Life Insurance Leads

Once you have narrowed down the list, it is time to determine which brokers have life insurances leads for sales that work for you. Purchase a small amount of leads from each.  Some lead brokers may not offer the option to buy small lead packages.  If you run into this problem, consider using a lead exchange Web site. Sites like The Lead Republic (TLR) work with top lead brokers to enable customers to purchase leads from several vendors in a single interface. Because these sites have mass purchasing power, they are able to create relationships with the larger lead brokers and therefore make more leads available to their member agents.

Identify Your Ideal Leads

Even among many quality life insurance lead sources, you may find that some seem to work better for you than others.  As you “test drive” these leads, consider the demographics and lead details of each. Are you seeing any similarities? Perhaps the leads that work for you are all women between the ages of 30 and 45.  Or perhaps you are having better luck closing deals with men.  This will not only help you select a lead broker, but also to identify your target market(s).

Still have questions about purchasing life insurance leads? Not sure where to start? We’re here to help you run a more efficient life insurance brokerage. Complete the eFinancial Wholesale introductory questionnaire. We will help determine your needs and help you reach your goals.