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Efinancial Re-launches Wholesale Website Designed to Give Their Life Insurance Brokers a Competitive Edge

Nov 1, 2011 2 Minute Read

Efinancial proudly announces the re-launch of the company’s wholesale website, providing the same level of service with even more tools and resources, designed to give member agents a competitive advantage.

Efinancial, a leading online life insurance brokerage, is proud to announce the launch of their new wholesale brokerage website The launch of the new site is a milestone for this thriving company, enabling them to better serve the growing family of Efinancial life insurance brokers.

Originally established in 2003 as, Efinancial has since undergone much more than a name change. Efinancial has flourished in the evolving online wholesale life insurance industry, establishing a reputation for providing unrivaled agent support and top quality life insurance products from the industry’s leading carriers. With a community of thousands of life insurance brokers, Efinancial has developed a host of resources and services to give their brokers a competitive edge in a seemingly saturated industry.

Launched in October 2011, the new website will continue to provide all of the features the site offered in the past, as well as some added functionalities, including:

  • Access to Efinancial’s proprietary Automated Life Insurance Sales System (ALISS)
  • A partnership with The Lead Republic which gives Efinancial brokers access to a pool of high quality life insurance leads
  • The right to sell life insurance products from the leading carriers in the industry
  • A case management team committed to maximizing application approval rates
  • Unrivaled broker support

“We are so excited to launch our new and improved site,” said Michael Rowell, CEO of Efinancial. “We are always looking for ways to help our life insurance brokers succeed and our new interface promises to help us do just that. With access to the industry’s best training, tools and information, our brokers enjoy a clear competitive advantage.”

In addition, Efinancial has plans to release further site updates including: an agent training platform, recorded webinars, broker forums, live chat support and more; each of which is designed to equip the Efinancial broker community with a competitive edge.

“The launch of the new site comes at an exciting time for the entire Efinancial family. We are working set the standard for excellence in the online life insurance industry and our new site is posed to help us reach that goal,” added Rowell.

Look for more exciting news and updates to come out of Efinancial in the coming months as they aim to position themselves as online life insurance brokerage of choice. If you would like to learn more about Efinancial life insurance services, visit them online at or call 1.800.648.9504.