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eINDEPENDENT 10/14/2011

Establish a Social Media Presence

The growing popularity of social media in recent years has opened new opportunities for life insurance brokers.  Today’s life insurance sales tip is to use social media to keep customers talking about your brokerage. Word of mouth has always been a way for life insurance brokers to build their business. Brokers who want to know how to succeed in life insurance sales must engage in social media. So how do you go about this? Let’s take a closer look.

Social Media Today

Facebook and Twitter are undoubtedly the biggest players in the social media scene now. With more than 500 million active users, Facebook is by far the front-runner. Many are surprised to learn that the fastest growing segment of Facebook users are baby boomers between the ages of 50 and 65, making Facebook the ideal place  to engage this demographic.  Twitter is reporting staggering growth numbers and is proving popular among all age demographics. With an average of 50 million Tweets disseminated every day, imagine if your life insurance brokerage were part of this conversation.

Adding Social Media to Your Marketing Efforts

In order to be successful with social media and compete with other life insurance brokers in the space, you will need to do more than simply create Facebook and Twitter profiles. You will need to create interesting information to share through each. While this may sound overwhelming, you can use the same messaging you have used historically in your other marketing materials. Now is the perfect time to brand your company and yourself. Take advantage of the benefits of brand awareness, but be sure you don’t overdo your message. Because both Facebook and Twitter have character limits, 140 for Twitter and 420 for Facebook, you do not have to worry about creating very much content.  You simply need to write short, engaging pieces, and post them on a regular basis, to encourage users to follow you. There are tools like Hootsuite and SocialOomph which allow you to schedule Tweets and Facebook posts ahead of time.  This means you can plan your messaging out for weeks to come, and devote your time to customer relations and business growth.

As a life insurance broker you want to remain relevant in today’s modern business climate. Adding social media marketing to your business strategy is a great way to do this. There are lots of great tools and resources out there to help you succeed with your efforts. The most important thing is to get started today. It is our goal to help you grow your business and reach new customers.

If you are a broker or agent that is looking for how to succeed in life insurance sales, eFinancial is here for you. We are dedicated to providing the top products along with effective life insurance sales tips and training.