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How To Find Organic Life Insurance Leads

Mar 26, 2013 2 Minute Read

Organic leads are leads that come to you or your website naturally, through an Internet search engine, social media or links on other websites. Organic leads can be more cost-effective than paid leads, since they occur naturally, but do require a well thought out marketing plan and strategy.

To find more organic leads, make sure that you have an easy-to-use, clear and concise website. The first step is getting clients to view the website, but having a hard to use website can instantly put them off.

Read below for four more tips to help you capture more organic leads.

Content Management

Search engines are the most common way to find a website or business. Identify what keywords potential clients would type in when using a search engine, and use them in the content on your website. Make the content natural and easy to read, though, a keyword is only useful when it makes sense.

Search engines value “fresh” content, so add new pages whenever you can, and update existing pages every so often or when necessary. A blog that is frequently updated is a great way to develop new content.


Search engines also consider links, from both internal pages and external pages from other sites. Make sure you have at least a few links on each page of content, but don’t just list them. Instead, put the link as anchor text within the content. Link to other helpful pages on your website, like a contact page.

Social Media

Having a social media presence on sites like Facebook, Twitter and LinkedIn can increase organic traffic to your website. But it’s important to stay active on the accounts. Don’t just create a profile and then don’t update it. Post interesting articles or life insurance tips and encourage your followers to share replies. A social media profile is a great place to link to your latest blog posts.


Understanding where your organic traffic comes from can help you to invest your time and energy where it matters. Sign up for a free tracking website like Google Analytics, which can tell you where clients are coming to your website from and what keywords they are searching for.

Cultivating organic traffic can be a time-consuming process, but it will pay off in the end. More organic traffic means more leads that you can convert to sales.