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Do you or someone you know need life insurance but don’t qualify for traditional policies? Guaranteed issue life insurance might be the solution. Whether you’ve aged out of certain types of life insurance or have a medical condition that prevents you from qualifying, this type of policy can provide peace of mind knowing you can […]

The primary purpose of life insurance is to protect your loved ones from sudden financial loss because of your passing. However, certain permanent life insurance policies have a cash value component that some people use to save money and can sometimes be referred to as an investment. However, there are big differences between life insurance […]

Every parent expects their children to outlive them, and for many, losing a child is unimaginable. Because it’s uncomfortable to think about, many families never explore child life insurance options or understand the benefits they can provide. Parents and grandparents may choose to purchase life insurance for kids for different reasons, whether the cost of […]

Life insurance can feel intimidating, especially with complex policy options and legal language. In its simplest form, you can take out a life insurance policy for yourself and name a loved one as the beneficiary who will receive the policy’s death benefit if you pass away. What some people don’t know is that you can […]

When faced with the task of planning for our own funerals, most of us prefer not to think about it. It’s much easier to push out uncomfortable thoughts of how our loved ones will cope without us or how much money they’ll need to pay for our final send-off. Funerals are expensive – and the […]

Above all else, life insurance is intended to provide financial protection for those you love. But certain permanent life insurance policies have additional features, namely the ability to accrue cash value, that justifies the higher price point for some people. If you’re trying to find the right cash value life insurance policy, searching through all […]

Life insurance coverage is a common workplace perk. In fact, 23% of survey respondents in a 2022 LIMRA study indicated they had life insurance through work, while 18% of respondents had both group life coverage through work plus an individual policy. While life insurance policies through work or other organizations can provide helpful financial support […]

You gain a lot when you retire, including freedom from a strict work schedule and the ability to choose how you spend your time. However, you also lose a few things. You’ll obviously miss out on your consistent paycheck, but many people plan ahead to maintain income through retirement accounts and other means. However, you […]

When you think of life insurance, you may think of older adults with financial responsibilities, dependents, and debt. However, buying life insurance in your 20s can have significant benefits. Although older generations are more likely to purchase life insurance, the number of people getting life insurance in their 20s is growing. According to LIMRA’s Life […]

End-of-life financial planning, while emotionally challenging, can offer you the peace of mind of knowing your loved ones have a financial safety net should you pass away. Many families opt for term life insurance as an affordable choice that provides coverage during dynamic periods of their lives. Life insurance providers offer several term life insurance […]

CHICAGO, Illinois. 01/9/23 Balsan Brings Significant Marketing Experience and a Track Record of Growing Revenue eFinancial is pleased to announce the hiring of Melissa Balsan as Executive Vice President (EVP) and Chief Marketing Officer (CMO). This appointment coincides with the upcoming retirement of eFinancial’s current EVP and CMO, Laura Zimmerman. Effective today, Balsan will report […]

With the right life insurance policy, you can provide your family with the financial security they need to navigate life’s big milestones, like college, home ownership, marriage, and having children. Term life insurance policies, which provide coverage for a set period, can be fine-tuned for specific goals like these. As your life and your goals […]